BeyondXP conceptualised and executed a bold, high-energy product launch for ITC’s American Club NY Cool in Bangalore. Inspired by a vibrant New York theme, the entire experience was designed around striking blue and red brand colours, reflected across stage design, décor elements, lighting moods, and experiential touchpoints to create a visually powerful and cohesive launch environment.

From transforming the venue into a dynamic city-inspired setting to managing show flow, entertainment, guest movement, and on-ground operations, our team ensured every detail aligned with the brand’s premium and youthful positioning. The launch successfully generated excitement, encouraged strong brand engagement, and delivered a memorable platform to introduce NY Cool to its audience.

Event Location: Hilton Bengaluru Embassy Manyata, Bengaluru